Leading bike share provider nextbike will donate a quarter of its annual and monthly memberships purchased during Road Safety Week 2019 (18-24 November) to its newest collaborator Brake, the road safety charity.
The campaign will support road safety charity Brake in its efforts to promote safe cycling and support road crash victims across the UK.
Each annual membership at £40 will see a £10 donation go to the charity, as well as a £2 donation for nextbike’s £8 monthly membership.
nextbike UK managing director Krysia Solheim said she felt that the collaboration was a great way to support the charity.
“We want people all over the UK to enjoy our schemes and we also want them to feel safe while doing so. Brake is doing an excellent job of educating road users and promoting safe cycling, and we wanted to be able to offer any support we can,” she said.
“Our schemes operate in several towns and cities around the UK and as the nights draw in, it’s more important than ever that all road users think about safety. It’s also vital that cycling infrastructure is improved across the UK to ensure that people can feel confident about using bicycles as a reliable, everyday mode of transport.”
Alice Cooper, corporate partnerships officer at Brake said, “We’re excited to work with nextbike to promote safety while cycling this November. Our goal is to inspire, inform and support those who want to enjoy cycling safely and these donations will help us to continue this vital work.”
First launched in Bath in 2014 and also operating in Cardiff, Glasgow, Milton Keynes, Exeter, Belfast, Stirling and the University of Warwick, nextbike has grown to become one of the most integrated modes of transport for users across the country.
Bikes are available 24 hours a day and users can register and hire bikes in just a couple of minutes.